The 2019 “Visit China - Where Culture Shines”Oceania Promotion Campaign concluded successfully on 27 August in Sydney, Australia. The promotion activities spanned five cities in New Zealand, Fiji and Australia, covering more than 1,000 local organizations and enterprises, affecting tens of thousands of people. During the promotion, Lemen Int’l participated in the whole process following the delegation of Shanghai Municipal Administration of Culture and Tourism, actively promoted  Shanghai's cultural and tourism resources, enhanced Shanghai's inbound tourism projects, and helped to build Shanghai's urban cultural tourism brand image.